Tom Moore Builder
Award-winning Tom Moore Builder's work is the pinnacle of professionalism, but—until recently—his website was not. Tom realized that in order to appeal to his target audience of discerning homeowners, it was time to invest in a high quality website. A craftsman himself with a strong aesthetic sense, Tom wanted a first-rate website to showcase his beautiful work. He charged IMD with developing a design that would entice and impress his potential clients.
After identifying TMB's market-targeted strategic goals, IMD developed a framework to showcase the company's work. We employed a sort of flipbook approach that constantly inspires deeper user exploration of the site. A strong testimonial presence invites potential clients to learn from satisfied ones. Our guiding design concepts were of “less as more” and of open space as a backdrop for streamlined content and powerful images. The new design earned a "site of the year" award from the Homebuilders and Remodelers Association of Northern Vermont. Tom now considers his website to be a marketing tool that, through its own simple elegance, honors the Moore family craftsman tradition.
"ImageMason Design built us a gorgeous new website to help showcase our work. Honing in on our discerning target audience, they created a design that’s aesthetically appealing and a structure that’s easy to navigate. Working with Brian and Amy was a collaborative process that we enjoyed, and the feedback we’ve received on the new site has been tremendous."
~ Tom Moore, Owner
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